How to easily invest in fixed income (bonds and NCDs) online

One of the questions I get asked often is how do I invest in bonds or NCDs of a company?

For those who may not know, bonds or NCDs pay higher interest than bank FDs but also come with higher risk. These bonds normally (though not always) pay a fixed interest periodically.

So, if I buy 500 bonds of Company X with a face value of Rs 1000 (which makes for a total investment of Rs 5 lakhs) that pays a coupon (which is a fancy term for interest) of 10% annually, I receive Rs 50,000 every year as interest income.

The question investors face is where and how to invest? In other words, is there a reliable platform like, say, Zerodha which helps us invest in bonds or NCDs without much hassle?

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